Omni Channel

Omni-channel can be defined as a synchronized operating model in which all of the company’s channels are aligned and present a single face to the customer, along with one consistent way of doing business. In this model, companies replace the many views of the customer they often hold today with one unified view of the customer—enabling them to respond in a consistent way to the customer’s constantly evolving needs. In an omni-channel approach, the service provider’s brand effectively operates as a single channel, orchestrating high-value customer experiences across all touch points.